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Terms of service

Last updated 7 October 2026

The terms for using our website, client portal, agency services and the Signal by Saffary platform. Your quote or subscription plan sets out what you buy and what it costs.

1. The agreement

These terms are between you and Pop Squad (Pty) Ltd, trading as Saffary Digital ("Saffary", "we", "us"). They apply when you use our website, the Saffary client portal, our agency services, or Signal by Saffary ("Signal"): our WooCommerce plugin and hosted platform. If you accept on behalf of a business, you confirm you may bind it, and "you" means that business.

Your quote, proposal or subscription plan ("your order") forms part of this agreement. Where your order differs from these terms, your order applies.

2. Our services

  • Agency services: websites, online stores, marketing and automation, as described in your order.
  • Signal: captures your store's paid orders, sends purchases to Meta and Google Ads according to each shopper's consent, and reports on your sales, margin and marketing channels.
  • Client portal: where we share work, reports and messages with you.

3. Accounts and access

  • Keep your login details and Signal pairing key secret, and tell us at once if you think someone else has them. You are responsible for what is done with your accounts.
  • When you connect Google, Meta or your store to Signal, you authorise us to use that access to provide the services you have chosen, as our privacy policy describes. You can disconnect at any time.
  • Give us accurate information, and keep it up to date.

4. Your responsibilities

For Signal, you are the responsible party for your customers' personal information. You agree to:

  • have a lawful basis under POPIA, and consent where required, for the measurement and advertising uses you switch on;
  • tell your customers, in your privacy policy and consent banner, that you use Signal and share purchase data with Meta and Google;
  • choose the consent settings in the plugin that match your banner and legal position, and keep them accurate;
  • comply with the terms of the platforms you connect, including Meta's Business Tools Terms and Google Ads' customer data terms;
  • keep the plugin installed and up to date while you use Signal.

5. Personal information

When we process your customers' information through Signal, we act as your operator under POPIA. We will process it only to provide the services and on your instructions, keep it secure, use sub-processors only under written terms that protect it, tell you without delay about any security compromise, help you respond to requests from your customers and the Information Regulator, and delete or return it when our agreement ends. Our privacy policy explains the details. Where you need a separate signed operator agreement, ask us.

6. Meta, Google and other platforms

Signal depends on services we do not control, including Meta, Google, WooCommerce and your hosting. Their rules, data access and features can change. We will adapt where we reasonably can, but we are not responsible for their decisions, outages or how they use the data you instruct us to send. We do not guarantee any advertising result, match score or number of conversions a platform reports.

7. Fees and payment

  • Fees are as set out in your order, in South African rand, and include VAT where it applies.
  • Subscriptions are billed in advance for each period and renew until cancelled. Invoices are payable within the time stated on them.
  • If payment is late, we may suspend the services after giving you notice. Fees for a period already started are not refunded, unless the law or your order says otherwise.
  • We will give you at least 30 days' notice of any change to subscription fees.

8. Ownership

  • Your data stays yours. You own your store, customer and account data. You give us the right to use it only to provide and support the services, and to produce anonymised, aggregated statistics that do not identify you or your customers.
  • Our platform stays ours. Signal, the plugin, the portal and our methods, software and know-how remain ours. You may use them while your subscription is active. Do not copy, resell or reverse-engineer them.
  • Work we make for you (such as a website) becomes yours once paid for in full, as your order describes. Third-party themes, plugins, fonts and images stay under their own licences.

9. Acceptable use

Do not use our services to break the law, send data you have no right to share, interfere with or try to gain unauthorised access to our systems or other clients' data, or upload malicious code.

10. Availability and changes

We work to keep Signal and the portal available and secure, but cannot promise they will never be interrupted. Signal is built to recover orders missed during an interruption through a nightly check of your store. We may improve and change the services. If a change materially reduces what you pay for, we will tell you in advance, and you may cancel.

11. Warranties and liability

We provide the services with reasonable care and skill. Reports show figures calculated from your store's data and the platforms' data; estimates are labelled as such. Apart from that, and to the extent the law allows, the services are provided as they are.

To the extent the law allows, neither of us is liable to the other for indirect or consequential loss, or for lost profit, revenue or data. Our total liability for any claim is limited to the fees you paid us in the 12 months before the claim arose. Nothing in these terms limits liability that cannot be limited by law, including your rights under the Consumer Protection Act where it applies.

12. Suspension and ending

  • You may cancel a subscription at any time, effective at the end of the current billing period. Agency projects end as your order describes.
  • We may suspend or end the services if you materially breach these terms and do not fix it within 14 days of our notice, or immediately where needed to protect our systems, other clients or the law.
  • When the services end, we disconnect your connected accounts and, on request within 30 days, give you an export of your Signal data. We then delete it, unless the law requires us to keep it.

13. Law and disputes

These terms are governed by the law of South Africa. If a dispute arises, we will first try to settle it in good faith. If that fails within 30 days, either of us may refer it to the courts of South Africa, and you agree to the jurisdiction of the High Court of South Africa, Western Cape Division, Cape Town, without limiting any right you have as a consumer to approach another forum.

14. General

  • We may update these terms. We will show the new date at the top and tell clients by email at least 30 days before a material change takes effect.
  • If any part of these terms is found unenforceable, the rest still applies.
  • Neither of us may transfer this agreement without the other's consent, except that we may transfer it to a buyer of our business that takes on our obligations.
  • Notices to us go to allen@saffary.digital. Notices to you go to the email address on your account.

Pop Squad (Pty) Ltd, trading as Saffary Digital, Cape Town, South Africa.